Spirit Show Experts

Introducing our show experts Joel Harrison & Neil Ridley


The Spirit Show London will feature some exceptional masterclasses and for that we have enlisted some of the world’s finest spirits experts.

Joel Harrison and Neil Ridley are at the forefront in providing expertise and innovation in the world of spirits. From Grappa to Gin, Bourbon to Brandy and whiskies from all around the world, this duo has a wealth of knowledge to share with audiences across the globe. They will be running a range of classes alongside our resident Rum expert Peter Holland from the Floating Rum Shack.

With two decades of combined writing, travelling and tasting under their belt, the pair are the authors of Distilled (Mitchell Beazley), which won the Fortnum & Mason Food and Drink Book of the Year in 2015, coving all styles of spirits and run the website

They also write regularly for The Telegraph, Olive, Whisky Magazine and a number of other global publications. Their wider media work sees a regular appearance as the drinks experts on Channel 4’s Sunday Brunch.

In their role as judges Neil holds the role of Chairman of the World Whiskies Awards and Joel sits as a spirits judge on the International Wine and Spirits Challenge.

Expert masterclasses at the show will include:

  • Gin – A Botanical Bonanza + Blend Your Own Gin

Discover the wonderful world of botanicals, then blend YOUR OWN gin to take home using your favourites, all under the expert tuition of resident spirit supremos Joel Harrison and Neil Ridley.

  • Five Spirits That You May Have Heard of ¦ But Never Tried

Our resident spirit officiandos Neil and Joel will take you on a weird and wonderful odyssey around the world to introduce your taste buds to new spirits from far and wide. Go on, when was the last time you tried something new?

  • The History of Rum in 4 Cocktails

Think you know rum? Then think again. Our resident rum expert Peter Holland, of the Floating Rum Shack, will take you back in time as you explore the history of rum, stopping for cocktails along the way.

  • World Whiskies Masterclass

Taking you around the British Isles and far beyond, discover whiskies from around the world both old and new. By the time you finish this tasting masterclass you’ll be wowing your friends with your expert knowledge.

  • Vodka from Around The World

Departing Russia and taking you on a journey of discovery, taste vodka from around the world with our resident experts Neil Ridley and Joel Harrison. Nostorvia!

Prices start from just £7.50. The Wine & Spirits Education Trust will also be hosting a free introduction to Tasting Spirits on Saturday only. Their experts will tell you what to look for and what to avoid!

Booking is required for all of the above classes but you’ll have to be quick as spaces are very limited!

All masterclasses are buy 1 get 1 half price.
Offer is only valid for 2 tickets to the same masterclass at the same time.

All tickets include UNLIMITED tastings from over 200 of the world’s finest spirits, a delicious meal at the Street Food Village and a limited edition tasting glass.


If you have brought your ticket to the show already you will be contacted from See Tickets directly with a link allowing you to purchase the additional masterclasses. For any queries please contact