African Taste, German Quality
We’re extremely lucky to have some phenomenal brands coming to the Spirit Show, bringing a range of the finest craft, premium & artisan spirits in production to the show. However one in particular is a cut above the rest and that is the exceptional Elephant Gin.
Elephant Gin is an award winning handcrafted London Dry Gin made with carefully selected ingredients that capture the spirit of Africa. Inspired by the traditional sundowner experience after a day out in the African bush, Elephant Gin is produced for wildlife adventurers and urban explorers alike. Handcrafted in Germany and with high quality production standards, the gin is distilled using fourteen botanicals, including rare African ingredients to create the gin’s distinctive flavour profile.
The company also gives back to what inspired the gin in the first place. Elephant Gin contributes 15% of all proceeds to two African elephant foundations to support the preservation of the African wildlife and help ensure that future generations will also be able to explore these magnificent landscapes.
Made in small batches, Elephant Gin is produced using the traditional method of copper still distillation.
The botanicals include the savannah’s superfruit Baobab, the extraordinary Buchu plant with a flavour similar to blackcurrant, and the African Wormwood introducing a sharp floral note. Locally sourced spring water, fresh apples and other select ingredients enhance the purity and smoothness of the gin’s finish. The gin’s distinct nose first yields a subtle juniper aroma, with an undertone of mountain pine and other herbaceous notes. The taste is complex but strikingly smooth, encompassing floral, fruity and spicy flavours, which can be enjoyed both straight and in a cocktail.
Elephant Gin’s bottles are custom-made, adorned with hand-written labels, embossed with a crest and sealed with natural cork. Each batch is named after past great tuskers or elephants that Elephant Gin’s partners currently help to protect.
The team behind Elephant Gin are Robin and Tessa Gerlach, who were inspired to create Elephant Gin following their own travels as well as their work supporting foundations in South Africa. With a vision to conserve the wildlife they feel so passionate about, the couple decided to launch a product that would help conservation trusts. Together with their friend Henry Palmer, they worked to bring the product to market. They strongly believe that this generation has a responsibility to support the African wildlife today, so others can continue to enjoy it in the future.
Robin said: “Integrity and passion is at the heart of Elephant Gin’s philosophy: from carefully sourcing ingredients and using the best techniques to create a premium product, to creating a sustainable, ethical business that supports Africa’s unique wildlife.
As well as actively supporting the foundations devoted to the conservation of wildlife, we hope to raise wider awareness and involve more people directly. We believe that the firrst step to changing the world is to have the right spirit” added Tessa.
Elephant gin will be bringing their London Dry & Sloe gins to the Spirit Show.
Come and try their gins alongside a range of artisan gins at the Spirit Show with tickets from just £40.
All tickets include UNLIMITED tastings from over 200 of the world’s finest spirits, a delicious dish from the Street Food Village and a limited edition tasting glass.
About Elephant Conservation
Every year more than 35,000 elephants die because of uncontrolled ivory poaching; that is one every 15 minutes. Elephant Gin donates 15% of its profits to two inspirational African elephant foundations:
Big Life Foundation is an anti-poaching organisation, which protects two million acres of wilderness in the Amboseli-Tsavo ecosystem of East Africa (www.biglife.org). Elephant Gin’s contributions go toward one outpost to fund 8 rangers’ salaries, rations & equipment (e.g. tents, rucksacks, sleeping bags) for 3 months at a time.
Space For Elephants is focused on restoring the old migratory routes that were lost when game reserves were fenced, and aims to give freedom to thousands of elephants to range freely across Africa