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Elephant gin launches navy strength gin!

The new 'elephant strength gin' will be 57% ABV

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Elephant Gin (www.elephant-gin.com) is favoured amongst bartenders and gin aficionados alike for their
award-winning, handcrafted London Dry Gin (45% ABV), this February 2017 will see Elephant Gin
launch a navy strength gin AKA the Elephant Strength Gin (57% ABV).

Elephant Strength is a variation on the award-winning Elephant London Dry Gin – it’s stronger and mightier than the original, amplifying the aroma and fragrance of the unique mixture of botanicals, yet retaining the same smooth and balanced character that London Dry has become celebrated for.

Handcrafted in Germany, with the high production standards of the London Dry, the gin is distilled using fourteen botanicals, including rare African ingredients, to create the gin’s distinctive flavour profile. In addition to the juniper aroma, African Buchu introduces a flavour similar to blackcurrant, while the African Wormwood comes with a sharp floral note. Combined with mountain pine and fresh apple sourced from the orchards surrounding the distillery, you can expect a rich yet perfectly balanced gin with a lingering finish.

To taste, the gin is powerful (think elephant-powerful), intense and full-bodied, with a fresh aroma and a higher viscosity than the original; superb in cocktails, it’s equally perfect for recreating the African bush Sundowner experience and for bold adventures across urban plains.

The origins of Navy Strength gin lend the spirit an appealing sense of history – back in the 18th century
gin was extremely popular in the United Kingdom, so much so that the Royal Navy ruled that a minimum
quantity of gin must be carried aboard every ship that toured the globe. The navy also had a
functional use for their favourite tipple – invented by a naval Doctor, the Gimlet was said to prevent scurvy, and the classic Gin & Tonic was also conceived on board, with the quinine in tonic warding off malaria.

With gin production at its peak, Officers in the Royal Navy began to suspect greedy merchants and distillers
supplying watered down gin – housing all of their barrels below deck, they soon realised that if gin spilled onto
gunpowder and it failed to light, it was diluted gin. If it ignited, they were assured that they had gin of at least
57% ABV – this Gunpowder proof gin became what we know as Navy Strength Gin!