With mixed cocktails and drinks proving extremely popular at the inaugural show, we’re thrilled to announce our biggest feature for the second edition of the show; The London Cocktail Experience.
Hosted by Mixology Group and sponsored by Fentimans this area will feature a range of mixology classes, demonstrations and cocktail tastings. Visitors will have the chance to learn all the tricks of the trade from muddling to mixing with cocktail making classes from Mixology Group alongside demonstrations and tastings from a range of exhibitors.
Fentimans who have been botanically brewing beverages for over 100 years, will be showcasing their range of delicious tonics and mixers perfect for crafting cocktails at home.
James Elliott, Sales Manager at The Spirit Show said “Exhibitors at the launch show who showcased mixed versions of their spirits generated far more interest, and sales than those who didn’t. It was clear our visitors loved being able to sample tasters of show stopping cocktails they could re-create at home. We’re confident the addition of The London Cocktail Experience will appeal to a wide range of consumers who might not be keen on sampling spirits neat.”
Check back for more information regarding The London Cocktail Experience soon…
To find out how your brand can become part of the feature contact James@thespiritshow.co.uk or call 01707 260862.